In evangelism, we have a very specific bull’s-eye to our aim: we want to persuade people to become followers of Jesus. We want them to convert. But Paul says we persuade others to follow Jesus (2 Cor. 5:11). I find the word persuade helpful, as it guards us from error: we persuade, but we do not manipulate; we persuade, but we are not the ones who bring about repentance or conversion.
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